Question 1

What exactly is a 'lead-generation microsite'?

Accepted Answer

A standalone web property — its own URL, its own design, its own conversion module — built around one specific buyer intent. It exists to rank for queries your primary site can't, qualify the visitor, and route them to you.

Question 2

Why a separate site instead of a page on my main site?

Accepted Answer

Search engines reward topical focus. A 12-page site dedicated to one intent will out-rank a single page buried inside a 400-page corporate website almost every time. It's also a cleaner conversion environment — no nav, no distractions.

Question 3

How long until it ranks?

Accepted Answer

Realistic timeline: meaningful organic traffic in 60–120 days, with compounding growth thereafter. We sequence the build queue so faster-ranking opportunities ship first.

Question 4

Is this 'AI slop'?

Accepted Answer

No. We use AI to accelerate research and drafting, but every microsite is reviewed, edited, and fact-checked by a human. The output is built to the standard of human-written content, just shipped faster.

Question 5

Do you build for any industry?

Accepted Answer

We focus on services where a single high-intent query is worth meaningful revenue: home services, professional services, hospitality, healthcare, and B2B. If your average deal is $500+, we should talk.

Question 6

What's HUMINT got to do with this?

Accepted Answer

It's a nod, not a credential. The discipline of HUMINT — collecting and acting on signals about real human intent — is the same discipline behind great lead generation. We're not military and never were.

Question 7

Do I own the microsites?

Accepted Answer

Yes. Domain, code, content, and tracking — all transferred to you. We're not hostage-takers.

Question 8

What happens after launch?

Accepted Answer

Quarterly refresh cycles, technical hygiene, and ongoing SERP monitoring. Microsites are living assets — left alone they decay, maintained they compound.

Plain answers, no consulting fog.

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