// Case studies

Project archetypes, written honestly.

Each case study below describes a real engagement pattern — the setup, the play, and the realistic range of outcomes. We don't invent Fortune 500 wins to sell consulting.

Regional Home Services

From paid-only to a 50/50 organic+paid mix in two quarters

// Setup

Multi-location home-services brand spending heavily on Google Ads with a flat organic floor.

// Approach

Six microsites mapped to high-intent local queries the main site couldn't rank for, each with a custom quote module and routing into the existing CRM.

// Outcome

Organic share of total leads grew from <10% to ~45%
Cost per booked appointment cut by roughly half on the captured queries
Sales team reported visibly higher lead quality

Professional Services Firm

Replacing a stagnant 'mega page' strategy with focused microsites

// Setup

Mid-market consultancy ranking on page 2 for everything and page 1 for nothing.

// Approach

Re-architected the SEO surface area: kept the main site brand-focused, spun out four microsites for the firm's most lucrative service intents.

// Outcome

Three of four microsites reached page 1 within 90 days
Inbound qualified meetings roughly doubled
Sales cycle shortened on captured leads

Hospitality Operator

Owning seasonal demand instead of renting it

// Setup

Seasonal hospitality business with predictable demand spikes but no organic capture strategy.

// Approach

Two microsites pre-built and pre-ranked ahead of the season window, each routing pre-qualified bookings to the operator's calendar system.

// Outcome

Direct bookings displaced a meaningful share of OTA volume
Higher average booking value vs OTA channel
Owned audience for re-marketing in the next cycle

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