// Playbook
The med spa marketing playbook.
Founder-written guides on the unglamorous work of ranking a med spa on Google. No fluff, no upsells — just the same thinking we use on every client engagement.
SEO Foundations
The Med Spa SEO Checklist We Use Before Quoting Any Client
A 27-point pre-engagement audit covering Google Business Profile, on-page targeting, schema, citations, reviews, and local link signals.
9 minRead
Paid + SEO
How Much Should a Med Spa Spend on Google Ads in 2026?
Real CPC ranges by service, the breakeven math nobody runs, and the budget floor below which Google Ads simply doesn't work for a med spa.
7 minRead
Diagnostics
Why Your Botox Bookings Dropped (And It Probably Wasn't Google)
Six diagnostic questions to run before you blame the algorithm. Most clinics misread a seasonal dip or a competitor's GBP push as a Google penalty.
6 minRead
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