// Capability brief
Keyword Mapping
Surgical intent maps that decide which queries deserve a microsite at all.
// The problem
Most keyword research generates a spreadsheet, not a strategy. We turn intent into a build queue.
// Our approach
- Cluster the SERP by user intent, not just volume
- Score each cluster on revenue potential × difficulty × match
- Identify the queries where a microsite outperforms a blog post
- Sequence the build queue by ROI
// Deliverables
What you get.
- Intent map (cluster + buyer stage + match score)
- Prioritized build queue with rationale
- Per-query brief: angle, offer, conversion module
// Outcomes
What changes.
- No wasted builds — every microsite has a clear thesis
- Faster ranking on queries with realistic difficulty
- Defensible coverage of your category over time
// Related
Pairs well with.
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